How to Choose a Logo for Your Business A good logo is what helps your public remember your business. The right one can be one of your strongest marketing tools. To choose a logo for your business: Give some thought to what you want your business to represent in terms of quality, creativity, and value. Check out your competition. What type of logos are they using? You don't want to be similar or your logo will not differentiate you from them. Colors and shapes need to be evaluated. Are there any that would provide negative or positive effects in your industry? Locate one (or more) good graphic artists. Providing them with the information about your business, its name, and any other relevant information, contract with them to design you a number of possible logos. Test market the logos with family, friends, and potential clients. Ask the graphic artist to revise the logo based on the input you have received. Test market and revise one more time. If des